Blog Post #11 - Print Advertisement

What does the ad reveal about the cultural/ social/ or historical context of its production?
-        Historically India is a poor country. Socially it is uncommon for girls of Hirabai’s age to continue schooling.
-        Culturally, Indian girls are expected to leave school and start a family when they hit puberty, which is most likely the reason ‘childfund” have used a girl of 14 in this ad. From the ad, it insinuates that “childfund” has helped to prevent cultural traditions that the audience see to be negative from prevailing.

According to the ad, what values or characteristics are the most important? 
-        The organization values girls’ safety and their education.
-        The organization want to reduce poverty and improve gender equality.
-        They value the ability to read. Without the ability to read English the viewer will be unable to process the information.
-        Hirabai’s is happy in the ad as she is smiling. Happy is not a product, but it is a journey, therefore making us think that she is happy for her future as “future” is written at the top of the page in large capitals

Who is empowered in this commercial? Who is ignored or marginalized? For what reason?
-       Poor boys are ignored in this ad whilst girls are being empowered as they are less likely to have the threat of having no education.
-       It consistently mentions safety, but never explains how she will be safer using a bike on the same exact roads. Perhaps she would have less chance being attacked using a bike as transport as she will be moving quicker.
-       Green uniform (symbol of life/bright future) and tan background(dead) – leaving dead behind

-        It excludes: blind people, girls who don’t want to go to university, illiterate people, boys, disabled people (can’t ride a bike).







Comments

  1. Unknown23 November 2016 at 01:59

    The points that you mentioned were well thought out,however remember to structure them in an organised manner, rather than stating them in bullet point format. You manage to include all the aspects of what the question were asking and justified it with evidence from the text and also mentioned the use of symbolism as well. Nice work

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  2. D23 November 2016 at 02:00

    This post is well organized in terms of presenting clear points for each of the three questions. I definitely agree that girls in general are more empowered than boys in this ad. Good points are also made within explaining the context and values of the ad!

    ReplyDelete

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