Blog Post #8 - Adverinfotainment media analysis

Axe Body Spray- Dumpster Diver

Consider how the four core concepts we explored in class (slides 14-17) can be used to inform a deeper understanding of the texts.

#1 - Messages are constructed using creative techniques, but the construction process is invisible to viewers, readers, and listeners.

The concept that Messages are constructed using creative techniques in this advert can be used to inform a deeper understanding of the texts. This can be done by inserting small forms of text throughout the video, for example at the end of the advert it says “The AXE effect, Spray more, Get More” which to me says that you can’t get a partner, or someone who likes you as yourself without a spray to create someone who you are not.

#2 - Messages are representations of the world.  We depend on the media to understand our world and different cultures.

Messages are representations of the world, mainly because we can create a reasonably accurate guess on where the advert has been created from the wording used in the ad, the way the people talk and from the information included in the ad, for example we can make a guess that this ad has been created in a poor/run-down area because of the style of house and just by making an educated guess based on general knowledge based on the environments we have been exposed to during our life.

#3 - Media messages have economic and political purposes and contexts.  Mass media industries sell audiences to advertisers.

Many messages on media have economic and political purposes and contexts, and they are used to further develop adverts to increase a company’s profits. The messages on media are almost always directed to a particular audience in order to grab their attention, and will create discussion especially if the comment was to do with political issues

#4 - Individuals create meaning in media messages through interpretation.

Everybody, no matter where they are from or where they have grown up will interpret each and every message in media differently, as all minds are "wired" differently and everyone creates their own interpretations from messages.

Consider what values each advertisement implies or suggests about society.

This advert created by AXE, is suggesting that no matter what someone looks like, there will always be someone who likes them and that you should never judge someone by their appearance. 

Real Beauty Campaign

Consider how the four core concepts we explored in class (slides 14-17) can be used to inform a deeper understanding of the texts.

#1 - Messages are constructed using creative techniques, but the construction process is invisible to viewers, readers, and listeners.

The message behind this ad has been carefully designed to affect a particular type of person, and that person is middle aged women as they are often the most self-conscience and these women often want to look their best to either attract a partner or to keep a partner interested, and this advert is portraying the message that you aren’t good enough without makeup.

  

#2 - Messages are representations of the world.  We depend on the media to understand our world and different cultures.

The message being created in this advert, in the both the long and short term can seriously increase Dove’s sales due to their advertising. In this case the company will be happy but the companies advert would have severely affected their customers emotionally because the customers will now think that they aren’t good enough without makeup.

#3 - Media messages have economic and political purposes and contexts.  Mass media industries sell audiences to advertisers.

This advert in particular will have economic purposes because the ad will cause women to be self-conscience about themselves when they have no need to be, and they will buy the expensive makeup because the advert tells the audience that it will make all things better and from the ad, it makes it seem that you will be noticed more with expensive “Dove” makeup on.

#4 - Individuals create meaning in media messages through interpretation.

The concept that Individuals create meaning in media messages through interpretation from this advert can be seen by some beauty guru’s as Dove being supportive and as Dove giving advice and sharing expertise, but to the purists and some feminists this can be seen as Dove being extremely offensive as they are basically saying that a woman can’t be beautiful without Photoshop and make-up

Consider what values each advertisement implies or suggests about society.

This ad implies that no woman in beautiful enough for society and that she needs a lot of make-up and that to be beautiful a person also needs any picture of them to be edited in order to use for any form of advertising.